Local SEO Ranking Factors: A Comprehensive Guide
Use these helpful tips to increase SEO local ranking
Table of Contents
- Optimizing GBP/Google My Business Listings
- Keep Mobile in Mind
- Collect Plenty of Customer Reviews
- Focus on Local Link Building
- Ensure NAP/Citation Consistency
- Make the Most of Social Listening
- Optimize Your Website for Local Keywords
- Utilize Structured Data
- Encourage Engagement with Google Posts
- Monitor Your Local SEO Performance
- Case Studies:
– Growing Local SEO Visibility for a Bakery in Los Angeles
– Improving Local SEO Visibility for a Hair Salon in New York City
13. Wrap Up
Introduction seo cincinnati
The purpose of this content is to provide guidance on how to improve local SEO for businesses using Google Business Profile (GMB) listings. The scope of the content is focused on the key elements that are important for a successful local SEO strategy, including optimizing GBP/GMB listings, keeping mobile in mind, collecting customer reviews, focusing on local link building, ensuring NAP/citation consistency, and making the most of social listening.
This content is relevant to the reader because it provides practical tips and actionable advice on how to improve the visibility of their business in local search results, which is crucial for attracting customers and increasing sales. The content covers a range of topics, from creating an optimized GBP/GMB listing to using social listening to gain insights into customer behavior, making it a comprehensive guide for anyone looking to improve their local SEO.
1. Optimizing GBP/Google My Business Listings for SEO Ranking Factors
To start, go to the href=”https://www.google.com/business/”Google Business Profile website to claim or create your listing. You need to provide the following details for your GBP/GMB listing:
- Your full and correct business name
- Your physical store/office address
- Your exact location on a map
- Your business category
- Your phone number and your website (if applicable)
Once your listing goes live, you’ll need to verify it usually through a phone call or via postcard.
Here’s how to optimize GBP/Google My Business after verification:
- Upload photos of your business. This could be photos of the inside of your store/office or even around the premises.
- Provide your business hours.
- Provide additional categories that may be relevant to your business.
- Provide additional phone numbers if available.
You can further optimize your GBP/GMB profile by sharing business updates and fresh content regularly.
Make the most of the GBP/GMB feature to update your customers with what’s new and share details about upcoming events. This helps you connect with your customers on a deeper level in addition to boosting your visibility in local searches.
2. Keep mobile in mind
With smartphones now being a part of our daily lives, it’s only natural that a lot of people will be using their phones to search for local information and businesses. Uberall commissioned a study, which found that 82% of respondents had used their mobile devices to conduct a “near me” search. This proves just how much people are using their phones for local searches. So it’s crucial that you cater to these searchers by optimizing your website for mobile screens. Create a mobile-friendly website so mobile visitors have no trouble navigating it or finding the information they need. Don’t forget to add click-to-call buttons on your site and on your GBP/GMB listing. This could make a huge difference because 60% of mobile users have contacted a business directly from search results.
3. Collect Plenty of Customer Reviews
According to the Moz study cited earlier, review signals also play a critical role in your local search and snack pack ranking. So having plenty of authentic reviews, particularly positive ones, could work wonders to boost your visibility in local search in addition to enhancing your reputation. That means you need to work towards collecting more authentic customer reviews for your business. Maintain your focus on sites where Google would expect businesses to have reviews. So in addition to your website and your GBP/GMB listing, it’ll also collect reviews from consumer directories and social media. That means you should focus on collecting reviews for Facebook, Yelp, Thumbtack, Foursquare, Angie’s List, etc. depending on which ones are relevant to your business.
4. Focus on Local Link Building
According to Moz, link signals such as linking domain authority and quantity are among the top factors that influence your ranking in local searches and map pack results. So just like with regular SEO, local SEO (examples, seo cincinnati, cincinnati seo, organic seo consulting) also requires link building to boost your link profile. However, the linking domains should be more relevant to your target location. That means you should target authority websites in your target region. This could be anything from licensing bureaus and trade associations to the Chamber of Commerce or even .edu sites. Partnerships, scholarships, guest posting, etc. could be excellent ways to gain valuable backlinks from local sites. For example, you can see the Connecticut College website linking back to several local establishments from its “Attractions” page. attractions page on the Connecticut College website that links out to local establishments.
5. Ensure NAP/citation Consistency
Moz also found that Google considers citation signals such as citation volume and NAP (name, address, phone number) consistency in local search results. This means your information should be on major citation websites; besides GBP/GMB, think Bing Maps, Yelp, and Facebook. Focus on directories that have higher domain authority than on smaller listing directories. More importantly, make sure your business NAP is consistent across all platforms and websites. Look out for any misspellings, address, and phone number discrepancies, and duplicate listings and resolve them to improve your local SEO. The top 10 online business citation directories are:
- GBP/Google My Business
- Bing Places for Business
- Yahoo! Local Listings
- Yellow Pages
6. Make the Most of Social Listening
Social listening may have primarily served as a source for marketing insights, but it has many benefits beyond that. It could even help fuel your local SEO strategy if you know which insights to look out for and how to make the most of them.
7. Optimize Your Website for Local Keywords
Incorporating keywords related to your target location into your website can also help to boost your visibility in local searches. This means incorporating words like your city, state, and neighborhood into your content. For example, a bakery in Los Angeles could target keywords such as “Los Angeles bakery” or “best bakery in Los Angeles.”
8. Utilize Structured Data
Utilizing structured data, or schema markup, can help search engines to understand the information on your website more effectively. This can include things like your business address, phone number, hours of operation, and more. Structured data can also help your website to stand out in search results by displaying additional information like reviews and images.
9. Encourage engagement with Google Posts
Google Posts is a feature available within GMB that allows you to share updates and news with your audience. You can use it to promote events, share photos, and offer special deals. Encouraging engagement with Google Posts can help to boost your visibility in local search results, as well as help you to build a stronger relationship with your audience.
10. Monitor your local SEO performance
Finally, it’s important to monitor your local SEO performance and make changes as necessary. You can use tools like Google Analytics, Google Search Console, and Moz Local to track your progress and identify areas for improvement. Additionally, regularly monitoring your online reviews and responding to both positive and negative feedback can help to build your reputation and improve your local SEO.
1: Growing Local SEO Visibility for a Bakery in Los Angeles
The bakery claimed and optimized their GBP/GMB listing, providing all relevant details, photos, and business hours.
They focused on local link building, partnering with local coffee shops and cafes to offer their baked goods for sale.
The bakery optimized their website for local keywords, incorporating keywords such as “Los Angeles bakery” and “best bakery in Los Angeles.”
They used Google Posts to promote new baked goods, events, and special deals, encouraging engagement and driving traffic to their website.
The bakery monitored their local SEO performance, using tools like Google Analytics and Moz Local to track their progress and make changes as necessary.
Result: The bakery saw a significant increase in visibility in local search results, and their website traffic increased by 50%. They also received positive feedback from customers, with a 4-star rating on Google, and an increase in online reviews.
2: Improving Local SEO Visibility for a Hair Salon in New York City
The hair salon claimed and optimized their GBP/GMB listing, providing all relevant details, photos, and business hours.
They focused on collecting customer reviews, responding to both positive and negative feedback, and encouraging their happy customers to leave reviews on websites like Yelp and Facebook.
The hair salon used social listening to identify what their target audience was looking for, and made changes to their products and services accordingly.
They optimized their website for local keywords, incorporating keywords such as “New York City hair salon” and “best hair salon in NYC.”
They monitored their local SEO performance, using tools like Google Analytics and Moz Local to track their progress and make changes as necessary.
Result: The hair salon saw a significant increase in visibility in local search results, with their website ranking on the first page of search results for keywords like “best hair salon in NYC.” They also received positive feedback from customers, with a 4.5-star rating on Google, and an increase in online reviews.
Overall, these case studies show the importance of a strong local SEO strategy for businesses looking to improve their visibility in local search results. By focusing on factors like GBP/GMB optimization, collecting customer reviews, local link building, NAP/citation consistency, social listening, website optimization, structured data, Google Posts, and performance monitoring, businesses can improve their local SEO and drive more traffic to their website, ultimately boosting their online visibility and reputation.
The purpose of this article is to provide guidance on improving local SEO for your businesses using GBP/Google Business Profile listings. It focuses on key elements that are crucial to the local SEO strategy such as optimizing GBP/Google My Business listings, keeping mobile in mind, collecting customer reviews, focusing on local link building, ensuring NAP/citation consistency, and making the most of social listening. Make sure you review the practical tips and actionable advice on how to improve the visibility of your business in local search results, which is crucial for attracting customers and increasing sales.