What Is Content Marketing
It should be the core of your marketing
Content marketing is a strategic marketing approach focused on creating and distributing authoritative, credible, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.
By understanding Google algorithms, frequently updating your integrated content strategy and fine tuning your content, your business will flourish.
DOES IT WORK FOR YOU?
Authoritative Material To Add Company Value
Content marketing is all about adding value to your story. We deliver our customers valuable, relevant, forward thinking and consistent content which attracts a clearly defined target audience with a purpose of driving a profitable customer reaction.
Social Media Platforms
Content marketing can (and should) be leveraged on several different platforms to increase your authority and reach.
If you want to follow the activity of your articles, we offer a real-time report of key performance metrics to provide clear direction and reduce the line of miscommunication. Everything you’ll want to know about who, when, and what is going on with your content is found in one place!
Content marketing is at the core of your entire web strategy. The unique content that is developed helps fire up your supporting components like SEO and Email marketing.
Content Marketing Strategy
Learn how our content marketing strategies add value to your business
Blog content is one of the most important aspects of content marketing. By creating high-quality content that’s personalized for your target audience and optimized for search engines, you can increase your search exposure and build brand awareness. Additionally, blog content can attract top-of-funnel visitors who may be interested in your products or services.
eBooks & White Papers
White papers are a valuable tool for pushing your visitors through the sales cycle and differentiating your brand. They provide thought leadership and demonstrate your expertise in your field. Utilize different tools like eBooks and White Papers to add authenticity and credibility to your brand.
Visual content is a powerful marketing tool, and it’s on the rise. In fact, Cisco reports that by 2023, video will account for 80% of all internet traffic. And that’s because visual content is more engaging and memorable than text-based content. We create visual content that tells your story.
From high-quality video production to custom animations, our team will develop a variety of marketing materials for your business. We are experts in motion graphics and photography that help create engaging content tailored towards attracting new customers through visual storytelling techniques.
Website and Case Study
We have the power to create high-intent landing pages that will drive your traffic in a way you never thought possible. We do this by using content creators and clever web design for our clients, who are looking for an edge over competition on Google searches or other marketing efforts such as email campaigns .
Newsletter & eMail Copy
Let’s work together to execute on your email marketing strategy with our automated marketers in the driver’s seat of all automation, and creative leading content development efforts. We’ll help you leverage this powerful tool as part of an overall customer engagement plan that will build leads and cultivate loyalty—all while keeping them engaged!
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Common Content Marketing Questions
If you need something to beef up your website’s engagement, content marketing may be the way to go. Here are the answers to some of the most frequently asked content marketing questions.
How many kinds of content marketing strategies are there?
Content marketing is a multi-disiplined focus that utilizes video, audio, blogs, articles, and newsletters to maintain regular engagement on your website. There are countless creative ways to deliver this experience.
Does my website really need a blog?
We’ve worked with many industries that may or may not use blogging as a method for delivering valuable content. Your industry may not need blogs specifically, but we recommend some form of content marketing to keep visitors engaged.
How often can you create content for my website?
Posting “regular content” may mean entirely different things to different businesses. We can sit down and discuss your business’ needs, which content to use, and how often it should be posted on your website.
Can my content be viewed anywhere other than my website?
Of course. We can post many forms of content to your social media and other online outlets. The goal is for your content to reach a relevant audience, and then drive them to your website and business.
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